Fractional CRO in Milano, Italy
Senior revenue leadership on a fractional basis: sales, marketing, and pricing aligned into one predictable revenue engine, for companies in Milano and across Italy.
What a Chief Revenue Officer owns
The CRO owns the whole revenue system, not one channel of it. Sales, marketing, pricing, partnerships, and the handoffs between them. The point of a fractional CRO is to bring that single line of accountability to companies that have a sales leader and a marketing leader but no one who owns the number end to end.
What changes under my mandate
- One revenue plan instead of separate sales and marketing plans that do not reconcile
- A demand engine measured on pipeline and conversion, not activity
- Pricing tied to value and defended in the room
- A forecast the board can actually trust
Where a fractional CRO fits
- Scale-ups where growth has stalled and no one owns the full funnel
- B2B and SaaS companies in Milano and Italy building a repeatable go-to-market
- Founder-led businesses professionalising commercial leadership
- Private equity portfolio companies that need revenue discipline before the next round or exit
How I engage
A short brief on the revenue problem is enough to open a conversation. I start with a diagnostic of the current commercial system, then take ownership of the number at a defined cadence. Based in Milano, working across Italy and Europe. Tell me the problem and I will own the outcome.
https://niklaslindahl.com/services/fractional-cro