Fractional CMO and Interim Marketing Director
Senior commercial marketing leadership on a fractional or interim basis: brand, demand, and revenue owned by an operator, not a campaign coordinator.
The role: commercial leadership, not campaign management
A fractional CMO or interim marketing director owns the commercial outcome: positioning, demand generation, product marketing, pricing, and the revenue that follows. This is not an external agency or a campaign coordinator. It is a senior operator inside the business, accountable to the CEO and the board, working at a cadence that matches what the company actually needs.
Who this is for
- Founder-led companies professionalising marketing for the first time
- Scale-ups that need a demand engine that can be measured and scaled
- B2B and SaaS companies that need a category, not a feature list
- Consumer brands repositioning for international growth
- Boards bridging a gap before a permanent CMO is appointed
Fractional, interim, or external marketing director
A fractional CMO works a defined number of days each week on an ongoing basis. An interim or temporary marketing manager takes the role full time during a transition. An external marketing director gives a company senior leadership without the cost and commitment of a permanent C-level hire. All three deliver the same thing: ownership of the commercial result.
What gets built
- Clear category positioning that survives competition
- A measurable, scalable demand engine across the right channels
- Pricing discipline tied to value, not to the room
- A marketing team organised around outcomes, not channels
- A reporting line to the CEO and board that connects marketing to revenue
How to start
Share where the commercial function is today and what the next twelve months require. The first step is a diagnostic of the current commercial system, followed by a defined plan with measurable revenue impact before any longer commitment.
https://niklaslindahl.com/services/fractional-cmo