Digital and Performance Marketing Consultant
Senior leadership for digital and performance marketing, tying channels, spend, and creative back to revenue, not vanity metrics.
Performance tied to revenue, not vanity metrics
Most digital and performance marketing is judged on the wrong numbers: impressions, clicks, and cost per lead that never connect to revenue. Senior leadership of the function changes the question from how much traffic to how much profitable revenue, and builds the spend, channels, and creative discipline to deliver it.
What the engagement covers
- Channel strategy and budget allocation tied to contribution
- Acquisition efficiency: real cost per customer, not cost per click
- Measurement and attribution that survive scrutiny
- Creative and messaging discipline across channels
- A digital team organised around outcomes, not platforms
Who this is for
- Companies spending on digital without a clear return
- Scale-ups that need to make acquisition efficient before scaling it
- B2B and SaaS companies building a demand engine
- Consumer brands scaling performance and brand together
Engagement model
- A defined diagnostic of the digital and performance function, or
- A fractional leadership role for digital and performance marketing
- Outcome-linked where the structure allows
- Clear scope and reporting agreed upfront
How to start
Share what you are spending and what it is producing. The first step is a short diagnostic of the digital and performance function before any longer commitment.
https://niklaslindahl.com/services/digital-marketing-consultant