Chief Marketing Officer
Permanent CMO mandates for consumer brands and B2B companies that need commercial leadership, not campaign coordination.
How I define the role
The modern CMO owns commercial outcome, not communications. Brand, demand, product marketing, pricing, and the revenue that follows. The role is structurally adjacent to the CEO, not subordinate to sales.
What companies get from me
- Clear category positioning that survives competition
- A demand engine that can be measured and scaled
- Pricing discipline tied to value, not to the room
- A team built around outcomes, not channels
Where I do my best work
- Consumer brands repositioning for international growth
- B2B companies that need a category, not features
- Founder-led businesses transitioning to professional commercial leadership
How I engage
- Diagnostic of the current commercial system before commitment
- Direct relationship with CEO and board agreed upfront
- Defined ninety-day plan with measurable revenue impact
https://niklaslindahl.com/roles/cmo