Export Manager: Role, Responsibilities and Salary in Italy 2026
An export manager builds and runs sales outside the home market: choosing countries, choosing between distributors and direct presence, and holding price across currencies and channels. In Italy the role decides whether a good product travels or stays home.
What the role covers
- Country selection, and the discipline to say no to opportunistic markets
- Route to market: distributor, agent, direct subsidiary or marketplace
- Distributor selection, contracts, targets and the decision to replace one
- Pricing across currencies, duties, transport and incoterms
- Trade fairs, key accounts and the first two years of a new market
Export manager and area manager compared
Salary in Italy, 2026
When a temporary export manager is the better answer
When the company wants to test two or three markets before committing to a permanent hire, when a distributor network needs restructuring rather than growing, or when an owner has decided to export but nobody internally has done it before. A temporary export manager in Italy typically costs 400 to 800 euro per day and works two to three days a week for nine to eighteen months.
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