Fractional CMO for Fashion and Luxury

Fashion and luxury brands need a fractional CMO who understands seasonal cadence, wholesale versus DTC economics, and the discipline of protecting brand equity while still delivering commercial growth. The wrong hire chases performance at the cost of the brand.

What the role owns

Seasonal collection story and campaign architecture
Wholesale versus DTC channel mix
Brand equity and creative direction alignment
Pricing architecture across markets and channels

Signals it is time to hire one

Full-price sell-through is declining
Wholesale is shrinking and DTC is not compensating
The brand is entering new markets without a coherent story
Marketing is running as a performance shop, not a brand

https://niklaslindahl.com/guides/fractional-cmo-for-fashion-and-luxury