Executive Consulting for Growth and Turnarounds
Niklas Lindahl provides hands-on executive consulting in business development, sales, marketing, digital growth, search visibility, e-commerce, customer experience and performance recovery. He has founded and sold an agency, led at CEO and CMO level, and works with a defined brief, decision rights and measurable commercial priorities.
When the cost of waiting becomes the real risk.
A pipeline can look busy while revenue stands still. Acquisition can grow while margin falls. A website can attract visitors without helping buyers decide. And a transformation can consume months before anyone owns the outcome. The first task is to separate symptoms from the decisions that move the business.
The problems we can solve together
The engagement starts with the constraint in your business, not with a pre-packaged discipline. I can advise the leadership team or take direct responsibility for execution where the mandate calls for it.
- Sales and business development: The pipeline is active but conversions, deal quality or account growth lag behind. Clarify the proposition, target accounts, sales process and ownership between marketing and commercial teams. Put a cadence around qualified opportunities and decisions. Qualified pipeline, conversion by stage, sales cycle, revenue per account.
- Marketing, digital, SEO and GEO: Spend and activity are visible, but qualified demand and discoverability are not. Audit acquisition economics, positioning, organic search and how buyers and AI answer engines find and describe the business. Prioritise useful content, technical fixes and demand channels that connect to commercial outcomes. Qualified enquiries, organic discovery, attributable revenue, cost per acquisition.
- E-commerce, UX and conversion: Traffic reaches the site, but the path from interest to purchase or enquiry breaks down. Examine customer journeys, product and offer clarity, navigation, checkout or lead capture. Align trading, marketing and product teams on the friction worth removing first. Conversion rate, revenue per visitor, repeat purchase, abandonment.
- Performance improvement and turnaround: Growth has slowed, costs are rising or priorities have multiplied without clear accountability. Establish the commercial baseline, decide what to stop, protect what works and restore a weekly operating rhythm with accountable owners. Revenue quality, contribution margin, spend efficiency, delivery against priorities.
- Change management and leadership support: A new strategy or leadership transition needs adoption across teams, not another slide deck. Translate the decision into roles, milestones, communication and a management cadence. Support the CEO and team through the handover and the first execution cycle. Decision speed, milestone completion, team ownership, customer continuity.
An operator's record, not a consultant's claim
These are roles and outcomes from my own record. They are not promises of the same result for another company.
- Founder / Optimized Group: I built a Milan digital marketing business serving more than 300 companies. Gruppo DigiTouch acquired the agency for EUR 1.35 million.
- CMO / LeoVegas Group: I held responsibility for a EUR 120 million annual marketing budget and commercial performance at international scale.
- CEO / Forvana Gaming: I led a business through operational change, with direct accountability rather than an external recommendation alone.
A path from diagnosis to ownership
The brief is tailored to your situation, but the way of working stays disciplined.
- Name the constraint: We establish what is happening in revenue, margin, customer demand and delivery, then agree what the leadership team actually needs to decide.
- Choose the few moves that matter: I set out a short sequence of priorities, owners and measures. Each recommendation must have a commercial reason and a practical next step.
- Execute with the team: Where needed, I work alongside the people responsible for sales, marketing, product and operations, with a regular review of evidence, decisions and progress.
One senior counterpart. The right level of involvement.
This is for a leader who wants candour, pace and accountability without adding a layer of bureaucracy. We agree whether the need is a focused diagnostic, ongoing advisory, fractional leadership or an interim operating mandate after discussing the brief.
- Founders preparing the next stage of growth
- CEOs facing a commercial or organisational bottleneck
- Leadership teams seeking a sharper route from marketing to revenue
- Owners navigating a turnaround or transition
Questions before we speak
- What does Niklas Lindahl help companies with? I help founders and executive teams diagnose and address commercial bottlenecks across business development, sales, marketing, SEO, GEO, e-commerce, UX, performance improvement and organisational change. The scope follows the business problem, not a fixed service package.
- Is this advice or hands-on execution? Either, depending on the mandate. I can act as an executive adviser, work as a fractional leader or take interim operating responsibility. We agree decision rights, working cadence and deliverables before starting.
- How do we begin? Send a short note describing the business problem, what has already been tried and your timeframe. I will reply personally and suggest a practical next conversation about scope and fit.
- Where does Niklas work? I am based in Milan, Italy, and work with businesses in Italy and across international markets. The mix of in-person and remote work depends on the mandate.
https://niklaslindahl.com/executive-consulting