Cutting Cost without Cutting the Business

Most cost programmes destroy more value than they create because they are designed by people who do not run the operation.

Where cost actually sits

Layers that exist to manage other layers
Reporting that nobody acts on
Processes inherited from a smaller company
Tools and licences nobody uses any more

Where to never cut first

The product investment that produces next year's revenue
The senior commercial talent who carry the relationships
The training and onboarding that protect the operating standard

How to do this honestly

Cost work that respects the business is line by line, not across the board. The CEO has to own it personally. Delegating cost reductions to consultants almost always destroys more value than it saves.

https://niklaslindahl.com/essays/cutting-cost-without-cutting-the-business