Interim CMO vs a Permanent Marketing Director Hire
An interim CMO resets the commercial system in six to twelve months and hands over. A permanent Marketing Director runs the day-to-day inside a system that already exists. The wrong sequence produces a permanent hire who cannot succeed.
The core distinction
An interim CMO resets the commercial system in six to twelve months and hands over. A permanent Marketing Director runs the day-to-day inside a system that already exists. The wrong sequence produces a permanent hire who cannot succeed. The difference is not seniority. It is scope, authority, and time.
When to pick which
- Pick the first when the problem is clarity, ownership, and a written outcome
- Pick the second when the problem is execution inside an existing system
- Pick the third when the problem is time bounded and the board wants a defined end
How to decide inside the board
Write the problem down in one sentence, name who signs the decisions, and check whether the current leadership can carry the outcome. If not, pick the option that changes the signer, not the option that adds another advisor.
https://niklaslindahl.com/compare/interim-cmo-vs-marketing-director-hire